Missouri Sports Betting Ballot Measure Approved By Voters

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Missouri voters authorized legal mobile and retail sports betting, permitting regulated books to take bets next year.
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The sports betting wagering tally measure passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.


Seven of the 8 states bordering Missouri enable mobile or retail sportsbooks. That consists of Kansas and Illinois, which split the Kansas City and St. Louis metro areas with Missouri, respectively.


Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting this year.


" Missouri has a few of the very best sports betting fans in the world and they appeared huge for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all six of Missouri's expert sports betting franchises, we want to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legalize sports betting and guarantees we no longer lose valuable tax income to our surrounding states. Most significantly, the passage of Amendment 2 indicates a new, dedicated, permanent financing stream for Missouri classrooms."


Missouri sports betting wagering next steps


Voter approval indicates approximately 14 mobile sportsbooks could begin accepting bets next year. It is unlikely all 14 offered licenses are used.
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DraftKings and FanDuel funded almost every dollar of the "yes" project and will certainly apply to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses readily available without having to partner with a Missouri brick-and-mortar casino or sports betting group (and pay an accompanying fee).


Six licenses are available to each Missouri casino operator, respectively. Caesars, regardless of opposing the ballot procedure, will likely use its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will likewise likely introduce their particular books.


The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains unclear if they will release mobile sportsbooks.


The staying 6 licenses are booked for each of the major professional sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most popular proponents of the tally step.


Together with DraftKings, FanDuel and Caesars, Missouri wagerers need to expect other prominent nationwide brands including BetMGM, bet365, BetRivers and Fanatics to look for market access.


Launch probability tiers IF Missouri citizens authorize sports betting:


Guarantees: FanDuel,
Locks: BetMGM, Bally Bet
Likely: Fanatics, bet365, ESPN BET
Are Already Reside In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa
Opposed Referendum But Still Might: Caesars


Missouri's ballot step enables every Missouri gambling establishment to open retail sportsbooks on their particular residential or commercial properties. Most if not all 13 gambling establishments handled by the six gambling establishment operators are anticipated to open in-person sports betting choices such as wagering kiosks and potentially committed, full-service sportsbooks.


The 6 sports betting groups can likewise open in-person sportsbooks within or nearby to their respective home playing places. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that enable in-stadium retail sportsbooks.


The language around the tally step requires the first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most financially rewarding time of the sports betting calendar.


Missouri sports betting wagering background


The successful Missouri sports betting project comes despite millions in funding opposing the procedure from one of the state's largest sports betting stakeholders.


Caesars spent countless dollars to defeat the step. In most other states that tie online sports betting with a state's brick-and-mortar casinos, an operator is given at least one license per handled property.


Because circumstance in Missouri, Caesars would be managed a minimum of three potential licenses, one for each gambling establishment it manages. Instead, Caesars only has one. In states with the license-per-property model, business can either open extra in-house books or, more typically, farm out the license to a competitor that pays an accompanying charge in exchange.


FanDuel and DraftKings, which have roughly two-thirds of U.S. across the country sports betting manage market share, might possibly have a leg up on their rivals by earning the set of untethered licenses. It remains to be seen which two books will make these slots, however the language around the ballot measure would appear to prefer the two nationwide market leaders.


Polling previously in the year showed the "yes" vote with a slight lead. Support efforts were strengthened by tens of millions invested by DraftKings and FanDuel.


A series of television and radio ads focused on the profits legal sportsbooks would generate for Missouri public education. Opponents, funded largely by Caesars, argued the advocates' advertisements were deceptive and the 10s of countless predicted dollars raised would have a minimal impact in a state that already invests billions on education yearly.
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